This is Marco

marco_play‘Being an event manager is easy. It’s like riding a bike. Except the bike is on fire. You’re on fire. Everything is on fire and you’re in hell’.

I discovered this colourful quote on a T-shirt being advertised in my side bar, when I was searching visa requirements and flights to Mongolia, 48 hours before I was expected to touch down in Ulaan Baatar. (Side note: Yes, Poken has been to Mongolia).

One of the defining characteristics of our industry, is how quickly best laid plans can be shattered by small, last minute changes. And in turn, how quickly event professionals need to be able to evaluate and react. This is the stuff that drives real professionals and event companies. There is a large price though Read More

Case Study-GRA Employee Experience

 

GRA 1The GRA Employee Experience 2015 was an internal event for Johnson & Johnson Global Regulatory Affairs, taking place from October 12th-16th October. 700 employees from all over the world gathered in Chicago for the 4day event.

The GRA Employee Experience had three primary objectives. Firstly, to encourage networking and strengthen the relationships within the JnJ organization.  Secondly, to nurture the professional development of employees through sessions and workshops. Finally, JnJ wanted the event to be as ecologically friendly as possible, minimizing the amount of printed collateral that would go to waste. Read More

Digital Q&A and Participant Surveys – JTI Case study

By Sandra Quaglia

 

Brand Activation reg badges1In seeking to cultivate a company culture with employees at its center, JTI was seeking ways to transmit its new values, primarily that of employee inclusion. In that respect, employees are not only to be appreciated as individuals but also valued as significant contributors, with a stake in every facet of the company.

When planning its new series of employee events, JTI wanted to make employee engagement a theme that went Read More

Match making and meeting scheduling at CONNECTA

connecta(Click here for the video case study)

 

In September of 2015, hundreds of business professionals came together to do business, convened as part of the CONNECTA event, by the  Convention Bureau of Catalunya, Spain. The objective: Make business transactions happen.

Catalunya, the wealthiest state in Spain, is home of one of the world’s most visited cities: Barcelona.  Rich with cultural heritage sites, great food, and fantastic venues to host events, Barcelona attracts thousands of business Read More

We love event apps, but are they your only engagement solution?

engagement (1)Technology in the event space is booming and everything in its path is either getting picked up and transformed into a digital application or becoming a figment of the past. Mobile apps are no exception.  The days of people scrambling to find a ‘lost’ show catalogue or finding someone who actually knows what is going on at the event are numbered. Now visitors can get most event information on their mobile devices, (granted they are using a smartphone or tablet, have Wi-Fi, and have downloaded it).

But this is not enough. Event professionals want Read More

Why you should love registration

registrationLet’s be honest for a moment: Registration is to the event landscape what accounting is to the office- Something everyone needs but no one gets excited by. Simply put, event registration will never be the rock star.

But rather than a necessary inconvenience, let’s take a different approach. Let’s pretend that registration is an opportunity to set the stage and create anticipation.  (I know what you are thinking, but humor me for a moment).

Registration is often the first face to face interaction participants will have with your event. With a few little hints, you can use it to Read More

Gamification and Big Screen Displays23

Unleashing Poken to the physical web: Vending machines and beyond

vending1 Guest Blogger: Mark Stewart, Founder and Chief Innovation Officer at wonderMakr

When you think about the physical web, you probably think of smartphones controlling lights in your house, or a door lock that unlocks when you walk up to it. And you’d be right. The physical web is an approach that taps into the core power of the Internet: interaction between your mobile device and the objects around you. But how can this Internet of things be applied to creating engaging Read More

Order of the Arrow to celebrate 100 year anniversary with Poken

16793378664_1bebd97815_oPoken is excited to be working together with Boy Scouts of America to help celebrate the 100 year anniversary of the National Order of the Arrow.

Poken will create the interactive experience at the event, expected to host 15,000 boy scouts, by showing live interactive statistics, helping guide visitors in real-time to activities and providing instant alerts and daily contests. But it doesn’t stop there. Poken’s digital gaming engine will also bring a modern twist to the traditional Scout ‘patches’, as conference guests compete to collect digital patches by taking part in more than 200 events at the conference. Read more.

Hey meetings and conferences, it’s time to get REAL

molly grey scaleChecking in to conference sessions and meetings can be stressful. Has my participation been successfully monitored? Do I know who attended my meeting? How can I measure if my conference was a success? All of these are important considerations for attendees and event organisers alike. The good news is that
technology has evolved to a place where meetings and conferences can be monitored in real time. But why is this so important? Because events are very much alive. Being in real time allows organizers and attendees to engage, and to Read More

Event Engagement – Not just about the food

Barbara squareWith Event Manager Barbara Van Der Walt

The event landscape is continuously evolving. Gone are the days of luring people with gourmet food and champagne, then captivating them with your message. And thank blog this has changed. Event engagement is no longer optional, if your goal isn’t to get attendees connected to your message and each other from the start, you might as well be Read More